Posts Tagged ‘Kia Soul’

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Electric Flash: Green Cars are Getting Stylish

April 3, 2015
BMW i8

BMW i8 – Style and Eco-friendly

 By Roger Witherspoon

            A car doesn’t have to be dull and plodding to be green.

One wouldn’t know that from the proficient, but uninspiring plug-in hybrids and electric vehicles that crawled off the drawing boards of the major auto companies. But that seems about to change.

“We call ourselves the ultimate driving machine,” said Matt Russell of BMW North America. “Preserving that driving experience is everything to us. We sell to those who really love driving, and we needed a way to build a sports car that was also energy efficient.

“We needed a sports car that can go from 0-60 miles per hour in 3.6 seconds, top out at 155 miles an hour and has a fuel efficiency rating of 72 miles per gallon. And that’s the BMW i8.”

The i8, unveiled at the New York International Auto Show, is a stealth fighter of a car built to flow through the air rather than punch through it. There are grooves in the body designed to channel onrushing air through a narrow opening in the rear, not unlike the combustion chamber of the average jet. The result, at high speed, is you ride on a cushion of air and hear nothing from the world outside.

Porsche Cayenne Plug-in: Fast and family friendly

Porsche Cayenne Plug-in: Fast and family friendly

Not to be outdone Porsche has taken its Cayenne, the 150-miles per hour SUV, and retooled a plug-in hybrid version as a family-friendly companion to its hybrid Panamera sports car.

“It’s our feeling that electric motors are the wave of the future,” said Porsche spokesman Thomas Hagg. “But the technology isn’t quite there yet and the infrastructure and market aren’t ready for completely electric vehicles. But we feel it is certainly coming, so we have begun moving in that direction with the plug-in hybrid.  The Panamera proved that we can have an electric hybrid that meets the quality demands of Porsche in terms of performance and handling.

“But to really move our brand into the electric future we needed to develop a plug-in hybrid for the Cayenne, which is our best-selling model.”

The combined Porsche power plant was on display at the New York exhibit, which lasts till April 12, but is definitely not just for show. The Cayenne has a 95 horsepower electric motor combined with a 333 horsepower, three-liter V6 engine. One can drive the Cayenne about 20 miles on purely electric power – which is ample for many commutes – and the combined power plant gets about 50 miles per gallon.

While BMW and Porsche may have had the plug-in hybrid showstoppers, they were certainly not alone among auto makers who see an increasingly electric future. Ford’s popular Fusion has a plug-in electric model and Mitsubishi, which introduced a newly designed Outlander SUV, is also bringing out a part-electric hybrid version.

Mitsubishi iMiEV:

Mitsubishi iMiEV

The company tentatively entered the all-electric market with its iMiEV, an awkwardly named vehicle that most resembled an ostrich egg on wheels. It was comfortable and efficient. But cars are a form of sculpture defined by how they make a person stop, look, and feel when standing close and then sitting inside. For many families, it is the largest form of kinetic art they will buy. As art works, the iMiEV or BMW’s i3 would never draw a crowd.

Hence the change. “The Outlander plug-in hybrid,” said Mitsubishi Executive Vice President Don Swearingen, “is a bigger vehicle and clearly one that will appeal to more consumers than the fully electric ones with their more limited range.

“We actually developed it a few years ago and started selling it in Japan and then in Europe. The demand was so high that the plant that makes our batteries is at full capacity. We still are offering all electric cars, but our growth opportunity is in the plug-in space. I drive a fully electric car, but I live 40 miles from work. As long as I can charge each night and again at the office it works fine.  But if I want to make a longer trip, a decision has to be made as to what car to use.

Outlander Plug-in Hybrid

Outlander Plug-in Hybrid

“With the plug-in hybrid, all those considerations go away. We felt it important to offer a plug-in, five-passenger vehicle, which has 4-wheel drive capabilities and is a great opportunity for families. Since we were redesigning the Outlander, it made sense to design a version for the electric motor and batteries.”

While the regular Outlander is a seven passenger SUV, the hybrid version will seat five people, and the added space will be taken up by the battery pack. The Outlander will have two 60-horsepower electric motors – one assigned to each axle – as well as a 121-horsepower, 4-cylinder gasoline engine. The combination delivers about 44 miles per gallon.

Electric cars dominated American roadways for the first 20 years of the 20th Century, but quickly lost out to gasoline-powered vehicles which could go a lot further without worrying about a dead battery.

“Electric cars were initially the best sellers,” said Bob Casey, curator of transportation at the Henry Ford Museum in Michigan. “The assumption was that if there is going to be any widespread use of horseless carriages, electricity has a lot of advantages. You could start it easily and you didn’t need to shift any gears because of the torque characteristics of electric motors.

“In the 1890s people were making electric cars and steam-powered cars and then there was a newcomer in the lot – a smoky, noisy, dirty, internal combustion engine.  In those early days, it wasn’t clear what these things were good for.  If you lived in a city, public transportation was very good and the cities were very walkable.

“If you had a car, you used it to drive into the country at what was then considered the astonishing speeds of 15 miles per hour. But you couldn’t go far into the country because the roads were bad and there was no electricity and no place to recharge. The gas cars were much better suited to that use. By 1909 the electric car and steam car were both sold at the margins, and the market was dominated by cars powered by the internal combustion engine.”

The second coming of electric cars hasn’t changed that equation much.

“Right now,” said Orth Hedrick, Kia’s vice president for product planning, “electric vehicles are just three to five percent of the market, and the driving range is the biggest factor holding them back.

“Most people are used to a gas tank with 250 to 300 miles of driving range. But you can’t use an EV to go take a trip to see Grandma.  A lot of people view driving EVs like leaving the driveway with the gas empty light on and wondering how far they can go before the car stops.”

The technical fix to that anxiety was the plug-in hybrid.

Chevy Volt

Chevy Volt

When Chevrolet came out with its 2011 Volt plug-in hybrid it stressed the fact that the compact could get more than 300 miles to a tank of gas. Having the electric motors directly on the axle provided instant torque, enabling the small car to take off like a turbocharged roadster.  The Volt definitively proved the concept of the plug-in hybrid, even if its looks didn’t wow the consumers.

Which is why Kia is banking on an all-electric version of its youth-oriented Soul, a car marketed with hip-hop hamsters to lure a younger generation to its environmentally friendly wheels.  Basketball star Lebron James may lure buyers into Kia showrooms to see their high-performing sports car, the K-900. But once they are in the showroom, Kia is banking on the Now Generation driving off in an urban-oriented Soul.

“We designed the electric and the gas versions at the same time, rather than take an existing car and modify it so you lose space to the batteries,” explained Hedrick. “The Soul will get 93 miles before you need to recharge, which is the best range in the electric car market except for the $80,000 Tesla, which costs three times as much.

“The Soul is our best-selling vehicle. It has a cool, funky design that is perfect for the urban buyer and it will be the cornerstone of our clean mobility program.”

And Kia’s hamsters will bounce merrily to the quieter beat.

Kia Soul : Electric Hip-Hop

Kia Soul : Electric Hip-Hop

 

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Road Running Investments: 4 Cars Worth More Used Than New

May 31, 2011


By Roger Witherspoon

 

            People contemplating potential financial investments are not likely to put a car on the short list of places to park their money for a year. Indeed, the standard mantra – though exaggerated – is that a new car loses half its value the moment it leaves the dealership.

But if you had bought a 2010 Toyota Prius Hatchback, a 2011 Hyundai Sonata SE, a muscular, 2011 Chevy Camaro SS, or the iconic 2011 Kia Soul, you could have made money putting it on the market after driving it around for a year. And that’s with serious driving.

The EPA considers 15,000 miles to be the average an American motorist drives the family car in the course of a year. According to Kelley Blue Book ( www.KBB.com  ), which tracks private party and Internet sales through sites such as www.Autotrader.com ,  a Prius (  http://bit.ly/lynbyq ) with 22,500 miles and an original MSRP of $22,150 is now selling on the private market for $24,705 – an increase of $2,555 over the purchase price. That’s a return of 11.5 percent, which is higher than the return Bernie Madoff gave his favored investors during the heyday of his Ponzi years.

The stylish Sonata sedan ( http://bit.ly/mtnAO4 ) with 13,500 miles on it, sells for $24,170, an increase of $855 over its purchase price of $23,315 for a respectable 3.7 percent return. The Kia Soul ( http://bit.ly/lGLbXz ) , which uses hip hop hamsters to hype its appeal to youthful buyers, held pretty steady with a resale price of $14,055 after 13,500 miles. That’s just $60 over the purchase price of $13,995, but its more than the Federal Reserve was paying on treasury notes during last year’s financial crisis.

And near the top of the investment list is an entry from Detroit, the 2011 Chevrolet Camaro SS Coupe, which left the showroom with a sticker at $$31,000 and after 8,000 miles on the road can now be sold for $34,000 – an investment return of 9.6 percent (http://bit.ly/mdRgHg ).

“In most cases a car is not an investment,” said Alec Gutierrez, manager of vehicle evaluations for Kelley Blue Book. “Over the last several years, however, used car values have been on the rise.  Part of that is a lack of vehicles available due to the economy and a reduction in new vehicle sales.

“Cars fit the classic definition of a depreciating asset. But with supply decreasing and fuel assets increasing, their value has been really strong.”

The domestic car market, Gutierrez explained, dropped from 17 million cars per year in 2005 and 2006 to a low of 10.5 million in 2009, a decline of nearly 40 percent. So there are far fewer cars on the used car lots. “The increases depend on the segment, however,” he added. “Overall, used car values are up between 5 percent and 6 percent. But the value of fuel efficient vehicles can but up anywhere between 15 percent and 20 percent, and we attribute that to the rapid rise in gasoline prices.

“The resale value of the Prius is definitely tied to gas prices. It has always been in demand, and even prior to the earthquake in Japan Toyota had only a 10-day supply in the showrooms. But it is one of the vehicles that consumers flock to immediately as gas prices rise.  We have seen demand for the Prius shoot through the roof, with some Prius values increasing between $3,000 and $4,000. And that goes for two, three, and even four-year-old Prius.”

The Sonata’s appeal, he said, has come from he termed its “phenomenal” new design (http://bit.ly/mzwk2z ).  “Even as it becomes used,” he said, “There is a lot of interest and it stays close to the MSRP. We see that from time to time when the design is great. The new Camaro has done well because of the redesign.

”The standard 2011 Camaro is selling $200 to $500 above sticker price and the convertible is really hot.”

            Hyundai spokesman James Trainer said that in addition to the design, the Sonata is offered as a standard sedan, or a hybrid or a turbo, and the hybrid gets 40 miles per gallon and the standard and turbo get 35 MPG. The Sonata is the only car in the mid-sized sedan segment that does not offer a V-6 engine.

“The competition – Camry and Honda Accord – have to be engineered to carry the weight of that bigger engine.  But our turbo-charged four cylinder engine, with 274 horsepower, gets better horsepower than any of the 6’s do.”

The resale value is also helped by Hyundai’s 100,000 mile warranty.

The Kia Soul, said Gutierrez, has benefitted from rising gas prices “and it’s a fun design. Nissan has tried to jump into that market with its Cube. That car is performing well, but the 2010 model is just about $1,000 below its MSRP. The Kia Soul is just more in demand.”

The reception of the boxy Soul comes as something of a surprise, particularly with its pants-sagging, hoody-wearing, hip hop hamsters comparing this odd-shaped Kial to standard boxes and toasters (  http://bit.ly/mCKQx3 ). “The car was targeted equally at male and female Gen Y consumers in their mid-20s who are looking for their first car,” said Michael Sprague, Kia’s vice president of marketing.

“We positioned the Soul to break out from the ordinary and offer a new way to roll.  Our creative agency, David and Goliath, came up with the concept of hamsters who were on the wheel and broke out of that cycle. We thought it was great imagery to convey that you don’t have to buy the traditional little compact car out there. You can have this really cool car instead of one of the other boxy cars.

“A lot of parents are putting the money down and buying it for their children, with the children making the ongoing installment payments.”

Kia has also found that a large portion of their sales are to senior citizens, who are still active and like its price, interior spaciousness and the fact that it is easy to get into and out of.

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